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Lena Ross

Design Thinking helps us shift mindsets


A big part leading and managing change is to help others shift their #mindset. Design Thinking helps us do this.


Design Thinking offers a framework to develop human-centred solutions and nudges us to think differently.


Here’s how it helps us embrace more:


⚡️ Empathy – with empathy maps, personas & journey maps we explore see pain points from the user’s point of view, providing data & insights for opportunities.


⚡️ Thinking like a beginner – ideation reminds us to focus on quantity, not quality. This contradicts our existing beliefs about ‘quality over quantity’. If we add a mash-up to the ideation session, we start to think beyond our own industry, to connect ideas & themes that are appear random and unrelated.


⚡️ Experimentation – through prototyping & testing, we introduce a low-res artefact. We engage with the possibility of failure & the positive role it plays in iterating to refine our outcome.


Through these approaches we:

💡 Open meaningful conversations

💡 Create forums for more co-creation

💡 Challenge assumptions through the lens of a framework

💡 Nudge people to think differently about business problems & people


Is it time to bring a little more from Design Thinking into your practice?

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